Costco is introducing technology to limit non-members from shopping at its stores due to an increase in shared memberships.
The company is testing a new system where members will have to scan their cards at the store entrance, aiming to streamline the entry and checkout processes.
Costco finance chief Richard Galanti said, “It speeds up the process at entry and speeds up the process at the checkout.”
“That’s what we believe and we’re going to pilot it,” he continued.
Costco wrote in a statement, “This test is to match members to their cards at the door prior to shopping for an improved member experience.”
However, this move has received mixed reactions, with some customers expressing discontent, while others support the verification process, likening it to other membership-based services.
“I think it will steer away a lot of customers,” commented a follower.
“There’s too many going in to have to stop and scan. Some people will have a hard time scanning and that will take time. I have my pic ID on my Costco App. so I use that. When something works, don’t change it!! If it works, DON’T FIX IT!!!!” exclaimed another.
A third person wrote, “I feel this is crazy. I pay a lot of money to be a member why do we have to jump threw hoops to get in the place? its bad enough trying to make your purchases and get out in a reasonable time frame …”
“I pay a lot of money to be a member. I’m fine with them verifying that the paid member is the one shopping,” wrote a supporter.
“It’s a Costco membership. Like most memberships like a gym membership, proof of ID is required. Otherwise, what’s to prevent non members access to the benefits of membership?” asked another supportive member.
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