President Joe Biden has decided not to participate in the traditional pre-Super Bowl interview for the second year in a row, opting to give the public a break from politics during the big game.
This decision aligns with the broader strategy of relying less on traditional media and more on alternative mediums to communicate with the public, such as engaging with online influencers and participating in podcasts.
While this approach aims to diversify outreach, critics argue that it allows politicians to bypass traditional press and scrutiny.
“We are being less traditional because less people get their news from traditional mediums than ever before,” a Biden campaign official stated.
“President Biden is crisscrossing the country at a rate that often exceeds his predecessors’ travel schedules, talking to the American people about their lives and the issues that matter most to them and executing an aggressive, modern, all-of-the-above communications and digital strategy that highlights how he’s fighting for families and their values,” deputy White House press secretary Andrew Bates said.
Despite the administration’s assertion that this strategy is about diversifying outreach, some are skeptical and believe it may reinforce the narrative that Biden is avoiding tough questions.
“The Super Bowl is super ratings and generally a full-house free pass for a president,” former CNN White House correspondent Frank Sesno said.
“The interview is more apple pie than food for thought. So for Biden to take a pass on this (so to speak) will be taken by the over-the-hill crowd as another piece of evidence that he’s not in the game. It’s safer for him — no interview means no gaffes, no viral video of a mangled answer. But it also gives another punchline to the standup comics and the armchair quarterbacks.”
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