Ford is reducing production of its F-150 Lightning due to declining demand for the electric pickup truck.
The company will decrease shifts at the Rouge Electric Vehicle Center, affecting around 1,400 workers.
Ford claimed that it was “moving nimbly across its global footprint to capitalize on its balanced lineup and serve customers with the right mix of gas-powered, hybrid and electric vehicles, while optimizing financial returns.”
Some employees will move to other Ford facilities, while others can take advantage of a retirement incentive program.
Ford is allowing employees to “take advantage of the Special Retirement Incentive Program agreed to in the 2023 Ford-UAW contract,”
Ford aims to balance its lineup by offering gas-powered, hybrid, and electric vehicles.
Additionally, it plans to use a third crew to meet demand for Bronco and Ranger vehicles at its Michigan Assembly plant.
CEO Jim Farley expressed optimism about the future of electric vehicles and the company’s upcoming digitally advanced EVs.
Farley wrote in a statement, “We are taking advantage of our manufacturing flexibility to offer customers choices while balancing our growth and profitability.”
“We see a bright future for electric vehicles for specific consumers, especially with our upcoming digitally advanced EVs and access to Tesla’s charging network beginning this quarter,” he continued.
The Michigan Assembly Plant will increase its production schedule to seven days per week, and the launch of the latest Ranger and Ranger Raptor is on track.
Read Also:
Bombshell Discovery Inside Hunter Biden’s Illegal Gun Pouch, Court Docs
911 Audio Exposes Biden Official In Scandal
Ex-NFL Player Suddenly Dead at 32
