The Detroit Lions’ playoff run has led to a significant economic impact, with ticket prices reaching record highs.
Eminem said, “This is the story of what a football team can mean to a city.”
Tyler Theile, director of public policy and economic analysis at AEG, said, “A $50 million stimulus to the Detroit economy is a really big deal.”
The team’s success has resulted in a surge in demand for various local businesses, including bars, restaurants, and hotels.
Remy Lutfy, a Detroit resident and co-owner of downtown steakhouse Vertical Detroit, said, “This has been monumental for the city.”
“The Lions have almost never been a winning team so we’re happy to show off the city,” he continued.
Matt Ferrel, head of growth at TickPick, said, “We’re seeing that in a similar way with Detroit.”
“If you’re a Detroit fan and you have tickets, it doesn’t matter what the price climbs to, you’re keeping those tickets,” he explained.
The playoff game is projected to boost the Detroit metro economy by $52 million, showcasing the city’s revival after facing challenges such as the Great Recession and the collapse of the US auto industry.
Theile said, “Detroit has always been an amazing place to work and play, but it has a varied reputation. This kind of national spotlight is an opportunity to see the real Detroit.”
“Getting that featured on national TV is a huge benefit,” he added.
This unexpected boost from the Detroit Lions is seen as a positive contribution to the city’s ongoing recovery efforts.
Lufty said, “We are trying to rebuild the city.”
“We’ve been through a lot: the auto industry, the bankruptcy and then Covid. But it makes you so proud to see people coming back to the city,” said the steakhouse owner.
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