Symone Sanders-Townsend, an MSNBC host and former Biden campaign aide, expressed concerns about the messaging around “Bidenomics,” suggesting that voters wouldn’t understand it.
She emphasized the need for a clearer communication strategy, focusing on real-life impact rather than numbers and acronyms.
Additionally, she criticized the campaign for not letting President Biden engage with voters in a more personal manner.
Former Biden aide Symone Sanders shreds 'Bidenomics' message, tells campaign to 'let it go' https://t.co/sLXIkUCX2p
— Fox News (@FoxNews) January 15, 2024
Sanders-Townsend said, “They are not going to get ‘Bidenomics.’ Let it go. How about you just make sure they know what you’re going to do and what you did? … You can give folks all the numbers about GDP and all these other things, but the data doesn’t move people. Stories move people.”
“You haven’t seen him do what he can do [best]. He’s been on prompter, he’s been standing on stages looking very presidential with the flags behind him. He gives his speech and he gets out. When was the last time you saw Joe Biden do a rope line? When’s the last time you saw Joe Biden in a town hall taking questions from the American people?” she continued.
“They talked a lot about acronyms in the beginning and not enough about the plain things. You ain’t even got to name the legislation. Just tell the people what has happened. And I think that there was maybe too much of a focus on trying to message it tightly up in a nice bow and not enough focus on just, well, how can we make it plain for the people that we want to understand it?” she explained.
White House Press Secretary Karine Jean-Pierre acknowledged the time needed for people to feel the effects of “Bidenomics” and emphasized ongoing efforts.
Karine Jean-Pierre said, “Look, we understand what the American people went through these past three years, right? We came out of a pandemic, right? A pandemic that we haven’t seen in a hundred years. And when the president walked in, the economy was upside-down.”
“And so we get it. We get that, so it’s going to take a little bit of time for folks to feel what the ‘Bidenomics’ has been able to do. That’s not something that I’m saying. That’s something that economists have said, right? It takes a little bit of time. But it doesn’t mean, it doesn’t mean that the president is not going to continue to work,” continued Jean-Pierre.
However, polls indicate a lack of enthusiasm for the president’s economic policies.
Some, like Democratic donor John Morgan, have suggested using a different term, citing the complexity of “Bidenomics.”
John Morgan said, “Whoever came up with that, they don’t have a place in the advertising world.”
“The average reading level in America is seventh grade, and they’re thinking, ‘What the f— does that mean?’” he continued.
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