Taylor Swift’s fans, known as “Swifties,” successfully orchestrated a campaign to project a Swift-inspired image onto the Christ the Redeemer statue in Rio de Janeiro.
The initiative began on social media ahead of Swift’s concerts in Brazil and involved a request to the mayor, who agreed to the projection if 20,000 units of a holiday bread and clean water were donated to support local charities.
The Swifties quickly raised the required funds, and the statue was illuminated with the projection in honor of Swift’s arrival.
🔥🚨BREAKING: Taylor Swift’s brand and likeness is being depicted on the “Christ the Redeemer” statue in Brazil. https://t.co/EcAdkv5eEo
— Dom Lucre | Breaker of Narratives (@dom_lucre) November 23, 2023
“I’m going to ask dear Father Omar to see if we can get this honor,” mayor Eduardo Paes posted.
“We will properly honor Taylor Swift and her arrival to Carioca territory tonight,” he later confirmed.
“Welcome, Taylor Swift.”
The campaign was seen as a mobilization for solidarity and an example of fans using their energy for a positive cause.
🏟| Taylor on being honored with the Christ The Redeemer statue display:
"I just want to start off by saying that I feel completely unworthy of this honor but it is sort of the nicest thing anyone's ever done for me. And I say that because I heard that part of why this was able… pic.twitter.com/kAncNCPm44
— Taylor Swift Updates 🩵 (@swifferupdates) November 17, 2023
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