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Usher Reveals Justin Timberlake Bidding War Over Justin Bieber

via CBS
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Usher reveals his involvement in signing Justin Bieber to his and Scooter Braun’s joint record label after a bidding war with Justin Timberlake in the late 2000s.

Usher’s passion and assurance to Braun played a crucial role in convincing them to sign Bieber, who went on to become a global superstar.

“When you are at the top of your game, some of the greatest things will be presented to you, and it was, I think, right after ‘Confessions’ that I was introduced to Justin Bieber and Scooter Braun,” Usher said.

“I presented Scooter an offer that I felt like he couldn’t resist,” he said. “We built a friendship, but this would obviously create a partnership that would span us forever, and it was a bit of a bidding war between me and Justin Timberlake.”

“I was like, ‘I’m not certain that I could understand each and every producer that this artist could benefit from, but what I can tell you is I’m going to give you my passion,’” Usher said, “‘and I’m going to give you every bit of what I have to offer.’”

“There can only be one Justin,” Usher said he told Bieber.

“So if you want to go with Justin, that’s Justin and Justin,” he said. “Me, it’s only one Justin. So that obviously created a relationship and that support of him as an entrepreneur, because I think that he was trying to find himself as well.”

Despite attempts, Usher has not collaborated with Timberlake yet, but he admires Timberlake’s talent and legacy.

Bieber’s success includes two Grammy wins and 29 nominations, and he recently sold his back catalogue for $200 million.

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