Anne Beiler, founder of Auntie Anne’s Pretzels, shared her journey in a recent article.
Raised with strong faith, she faced personal tragedies and an abusive relationship. Over time, she found healing and a new perspective.
Her vision led her to reevaluate her company’s values, resulting in the creation of acronyms SALT and LIGHT to guide leadership.
In 1975, a mother in rural Pennsylvania lost her child in a fluke farming accident.
The tragedy sparked a series of events that eventually resulted in the most iconic pretzel brand in the world.
Here's how Anne Beiler turned suffering into success (and built Auntie Anne's): pic.twitter.com/gC2DKNJ4or
— The Wolf of Franchises 🍟 (@franchisewolf) January 15, 2023
“Salt doesn’t say a word. It simply does what it does, preserving and seasoning everything it touches,” Anne Beiler said.
“Similarly, light just illuminates everything in its path, silently making things clearer, more visible,” she added.
Beiler’s story serves as a testament to finding purpose in faith and serving God through our actions.
“I had never heard of self-forgiveness,” Beiler said. “I didn’t even know I needed to forgive myself. But it was so powerful and so strong that all I could do was respond and say yes.”
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