In 2023, the “clean girl” aesthetic is being replaced by the “mob wife” trend, characterized by bold glamour and inspired by characters from the 80s and 90s.
Social media users are embracing this style, even adopting the persona to match.
However, some are criticizing it as cultural appropriation.
“Clean girl aesthetic is out, and mob wife glamor is in and thank God, because I drank far too much for a clean girl,” TikToker Abbey Sadleir said. “It’s martinis only. It’s vintage fur coats. It’s boss-like behavior.”
“A mob wife is unbothered, she has places to be, she has people to see, she does not deal with your bulls—, she doesn’t take anything from anyone,” TikToker Mikayla Toninato said. “We all want to be the mob boss’s wife because she is a boss in and of herself.”
“You guys all just blindly follow whatever trend the internet tells you to and I find it extremely bizarre behavior and strongly urge you to get your own sense of personal style,” TikTok user Angela stated.
“Have you even seen Bronx Tale? Goodfellas? Moonstruck? My Cousin Vinny?” she added. “What are you going to do come springtime when it’s too warm out to wear a fur coat? Are you just going to dispose of it and move on to the next trend that the internet tells you to?”
The resurgence of this trend may be linked to the 25th anniversary of HBO’s “The Sopranos,” leading some to suspect industry involvement in promoting the series on social media.
“I feel like there are industry plants on TikTok, because I feel like for the past few weeks all we’ve been hearing about clean girls aesthetic being out, mob boss aesthetic being in,” one TikTok user wrote. “It’s so interesting because it coincides so perfectly with this anniversary.”
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