NFL star Travis Kelce has experienced a remarkable surge in popularity and crossover success, which appears to have been planned by his managers.
Managed by the Eanes brothers, Kelce has won the Super Bowl, hosted “Saturday Night Live,” starred in commercials, and launched a successful podcast and clothing line.
His team has carefully crafted a business plan, expanding his brand beyond football. (Trending: Donald Trump Breaks His Silence After Major Court Win)
Kelce’s managers have strategically broadened his audience, including a shift towards female fans after his relationship with pop singer Taylor Swift.
Travis Kelce was everywhere in 2023. Most of his ascent has been years in the making — the result of a carefully manicured business plan developed by the twin brothers Aaron and André Eanes. https://t.co/YnDVycDu2u pic.twitter.com/JhZfFr2cog
— The New York Times (@nytimes) January 2, 2024
“Man, I don’t think I’ll ever be as famous as the Rock,” Kelce said.
“We’re like, Yes, you can,” manager André Eanes said.
“People say to me, ‘Man, it’s been a crazy year,’” Aaron Eanes said.
“When I say, ‘Actually, it’s not that crazy,’ people look at me funny. It’s because it’s easy when you have a plan. We’re executing that plan.”
“The awareness of Travis is much larger and with an even broader audience,” Richard Lovett stated. “It’s accelerated that which was probably inevitable in terms of his level of awareness and appeal.”
“He was always the life of the party,” André Eanes said. “Everyone wanted to go hang out with Travis.”
The Eanes brothers, who manage his investments, have been instrumental in his career growth, focusing on unique endorsement deals and entertainment industry connections.
“Agents are contract advisers,” André said.
“I thought instead about a music model and building a business where there’s coordination with all their external providers.”
“It was unusual,” said Kelce’s agent. “I think his thought process at the time was, ‘Let’s all do this together, and we’ll figure it out as we go.’”
“The day after the Chiefs defeated the Eagles in the Super Bowl last February, Aaron Eanes’s phone rang at 9 a.m. It was ‘S.N.L.,'” the report noted
“I don’t think he’s even been to sleep yet,” Eanes said.
“We’re just two guys that live in Ohio,” Aaron Eanes said.
“That ability to continue to evolve what your image is and stay current but still remain elevated, from someone who is already a global star,” brand strategist Danielle Salzedo said, “is something that I think Travis has the ability to do.”
Kelce’s adaptable and charismatic nature positions him as a potential multi-faceted celebrity.
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