Emmitt Smith and Peyton Manning have joined forces in a new campaign for Bud Light, featuring a commercial and a postseason ticket giveaway.
The beer brand faced backlash earlier in the year but is now engaging with fans and offering a unique experience with the involvement of the two NFL legends.
Smith emphasizes the iconic nature of Bud Light and the opportunity for fans to have a special and unique experience. (Trending: Bombshell Email Uncovered Between Joe Biden And Hunter)
Bud Light Launches Bold Rescue Mission By Enlisting A-Listers To Revive The Brand
— AnalyzingAmerica (@AnalyzAmerica) December 4, 2023
“We have a good time in the bar and having great fun and great laughs and enjoying that fan experience,” said Smith.
“That overall experience is coming together from the commercial to really in the hands of fans when they scan the Bud Lights to enter to have an opportunity to win the tickets,” he said.
“It’s an iconic brand, and it’s been around sports for a long time. Every brand itself goes through iterations of highs and lows,” Smith continued.
“Even the Dallas Cowboys are going through iterations of highs and lows, and it’s been a low for a long period of time because we haven’t been to the NFC Championship Game, etc., etc.”
“So, in this case, I think with what Bud Light is doing to engage with fans is wonderful. They’re providing them with the opportunity to do something very special, very unique,” said Smith.
Adding, “They give them a different level of experience, utilizing Peyton Manning and myself, and I think that is unique in itself because we understand the game and we played in the big game ourselves, and we can relate to some of the things that the fans will experience.”
Ordering a round of Bud Light’s never looked easier to enjoy, thanks to Peyton Manning & Emmitt Smith
— Bud Light (@budlight) December 1, 2023