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Major Airline Considers Selling Passenger Information to Advertisers

via ABC News
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United Airlines is considering using passenger data to sell targeted ads, raising privacy concerns among travelers.

The potential use of customer data for advertising purposes, such as recommending movies or displaying targeted ads on in-flight entertainment, has sparked a divided reaction on social media.

While United executives plan to offer an opt-out option for data collection, the airline’s potential venture into retail media advertising has added to its recent challenges, including layoffs, vaccine mandate issues, and plane faults. (Trending: Biden Shamefully Removes God From National Address)

The Wall Street Journal reported Journal reported that United is having discussions about “using passenger data to sell targeted ads.”

The outlet reported that “a growing number of companies trying to tap their troves of user data for advertising purposes.”

The WSJ suggested that this is how United could use customer data to inform advertisements:

“If [United] decides to leverage passenger information for advertising purposes, it might make it possible for an advertiser — such as an entertainment company — to recommend one of its movies to a passenger who United knows occasionally vacations near the company’s theme parks and recently redeemed miles for merchandise from that company.”

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