Bud Light’s attempt to regain market dominance through Super Bowl ads did not yield the desired outcome, despite a multi-million dollar investment.
Sales remained stagnant, with Modelo Especial surpassing Bud Light’s market share.
Anheuser-Busch’s sales volume has declined significantly since their brand deal with transgender influencer Dylan Mulvaney, as even high-profile endorsements and brand revitalization efforts have failed to boost sales.
The company faced extensive backlash for endorsing Mulvaney and supporting transgender ideology, with a potential now strike looming as well.
Bud Light’s future remains uncertain, with a likely possibility of losing their top spot permanently.
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