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Trump-branded properties are selling for less than buildings that removed his name

via Sky News
This article was originally published at StateOfUnion.org. Publications approved for syndication have permission to republish this article, such as Microsoft News, Yahoo News, Newsbreak, UltimateNewswire and others. To learn more about syndication opportunities, visit About Us.

Condos in Manhattan with Trump’s name sell for less than those without his branding, with a 49% drop in value at Trump Tower since 2013.

Analysis revealed that buildings without the logo increased in value, indicating the Trump brand negatively impacts prices.

“This analysis cleanly identifies that it is the Trump brand that is responsible for the value deterioration,” Van Nieuwerburgh said.

“Removing the Trump name from the building removes the loss associated with the name,” he added.

Trump-branded condos experienced a 25% fall in value compared to similar properties since 2013.

Removing the Trump name led to increased value, with a 9% rise in buildings where the logo was removed.

The data focuses on Manhattan and doesn’t reflect Trump’s properties elsewhere.

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