An ad campaign titled “He Gets Us” aimed to show Jesus embracing all people, but was criticized for failing to acknowledge sin or call for repentance.
According to their website, HeGetsUs.com wanted the commercial to “remind everyone, including ourselves, that Jesus’ teachings are a warm embrace, not a cold shoulder.”
Jamie Bambrick, an associate pastor at Hope Church Craigavon, said the ad failed to “convey anything of the gospel to the hundreds of millions who saw it.”
The Christian Super Bowl Ad They SHOULD Have Made
A group known as 'He Gets Us' released an advert during the Super Bowl which, whilst perhaps well intentioned, failed to convey anything of the gospel to the hundreds of millions who saw it.
Here's my take on what they should… pic.twitter.com/isJgzfzaI6
— Jamie Bambrick (@j_bambrick) February 13, 2024
In response, a pastor from Northern Ireland created an alternative viral video titled “#HeSavesUs”.
While both showed Jesus welcoming anyone, the key difference is that #HeSavesUs portrayed former sinners like a jihadist or gang member who found Christ and changed their ways.
It received widespread praise from Christians for more fully capturing the gospel message – that Jesus offers forgiveness and salvation to all, but also calls people to repent from sin.
Jesus washed the feet of friends and enemies. No ego or hate. He humbly loved his neighbors. How can we do the same? pic.twitter.com/kXift42ZG9
— HeGetsUs (@HeGetsUs) February 11, 2024
Whereas the original ad was accused of leaving out this important aspect of acknowledging and turning away from sin.
The alternative ad was seen as better conveying the full, biblical message.
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