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A record 67.8 million American adults are expected to bet $23.1 billion on the Super Bowl matchup between the Kansas City Chiefs and San Francisco 49ers.
This represents a significant increase from last year, with a 35% rise in the number of adults planning to bet and a $7.1 billion increase in the estimated value of wagers.
The expansion of legal sports betting is a major factor, with traditional Super Bowl wagers expected to surpass casual wagers for the second consecutive year.
The game will be held in Las Vegas, marking the first time the NFL’s marquee event is being held in Nevada.
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