Rumble, a free speech-centric video platform backed by Peter Thiel, has partnered with Barstool Sports, resulting in a 29% stock surge.
The deal allows Rumble users access to Barstool’s content and includes an advertising arrangement.
This move is seen as a significant boost for Rumble, which has attracted conservative and controversial figures.
BREAKING: Rumble Announces Partnership With @barstoolsports
“With the power of Barstool Sports, we are going to help Rumble be the top player in the video, cloud, and livestreaming space.” @stoolpresidente pic.twitter.com/BxSeRLo9vV
— Rumble – 🏴☠️ $RUM (@rumblevideo) January 22, 2024
Bloomberg said the pact “will provide Rumble users access to all of Barstool’s sports and entertainment content on the platform and includes an advertising arrangement.”
“I’m excited about Rumble’s commitment to sports and broadening audiences,” Dave Portnoy said.
“With the power of Barstool Sports, we are going to help Rumble be the top player in the video, cloud, and livestreaming space,” he said.
The partnership aims to expand Rumble’s audience and provide cloud services, potentially challenging YouTube.
“The partnership with Barstool Sports is a major step in pursuit of our mission to continue building a portfolio of widely popular sports and entertainment content,” Rumble chairman and CEO Chris Pavlovski said.
“Rumble is quickly emerging as a leading platform for the under-30 demographic, and we’re excited for Barstool Sports to be a significant part of our rapid growth,” he added.
“In the past three years, Barstool Sports has grown its audience by 194% and reached 1.6B podcast downloads, along with successful merchandising with 5 million units of apparel, licensed products, and accessories sold,” a news release stated.
Despite Rumble’s stock struggles, the Barstool agreement could drive growth, especially considering Barstool’s audience expansion and successful merchandising.
This partnership signifies Rumble’s gradual rise as an alternative platform amid increasing speech restrictions by Big Tech.
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