Uber is shutting down its alcohol delivery app, Drizly, after acquiring it for $1.1 billion three years ago. Drizly, the largest online alcohol marketplace in North America, will officially close at the end of March 2024.
Its services will be integrated into Uber Eats, as Uber focuses on consolidating its delivery offerings.
This decision follows the closure of Uber’s grocery shopping app, Cornershop. (Trending: 2024 Miss America Winner Crowned)
Pierre Dimitri Gore-Coty, Uber’s senior vice president of delivery, said the company center resources towards the “core Uber Eats strategy of helping consumers get almost anything – from food to groceries to alcohol – all on a single app.”
“We’re grateful to the Drizly team for their many contributions to the growth of the BevAlc delivery category as the original industry pioneer,” he added.
The move reflects Uber’s shift in strategy, aiming to centralize various delivery services within Uber Eats.
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