The Democratic Congressional Campaign Committee plans to invest $35 million in an initiative called “P.O.W.E.R. The People” to engage black, Latino, Asian American, and Native Hawaiian/Pacific Islander voters.
The effort includes research, polling, paid media, organizing, voter education, and combating disinformation.
DCCC Chairwoman Suzan DelBene, said, “Democrats are committed to bringing responsible governance back to the House so that we can continue the important work of lowering costs, protecting and expanding health care, and delivering for our constituents.”
“We know that voters of color are critical to Democrats’ coalition and the DCCC’s investments highlight our commitment to continuously engaging with communities of color on issues they care about,” she continued.
Democrats are aiming to regain control of the House of Representatives, but President Biden’s declining support among key demographics, including minorities, may pose a challenge.
Recent polls show a decrease in Biden’s support among black and Latino voters compared to the 2020 election.
This initiative reflects the party’s commitment to engaging with communities of color and addressing issues important to them.
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