Lululemon’s founder, Chip Wilson, advocates for exclusivity over inclusivity, criticizing the company’s move towards broader appeal.
Despite his departure, the brand’s value has soared, but Wilson has a history of controversial statements, including anti-Asian, sexist, and fat-phobic comments.
“They’re trying to become like the Gap, everything to everybody,” Wilson said. (Trending: Donald Trump Breaks His Silence After Major Court Win)
“And I think the definition of a brand is that you’re not everything to everybody… You’ve got to be clear that you don’t want certain customers coming in.”
“They don’t work for some women’s bodies,” he said in 2013.
Lululemon has faced criticism for its diversity and inclusion efforts, with accusations of tokenism and discriminatory hiring practices.
The company’s attempts to promote inclusivity have been met with skepticism, particularly in light of events such as promoting a workshop on resisting capitalism while remaining an incredibly profitable corporation.
The workshop sought to instruct how “gender constructs across the world have informed culture and the ways violent colonialism has erased these histories to enforce consumerism”.
“Lululemon IS capitalism. It is literally a privately-owned corporation that raked in half a billion dollars in pure profits last year, merely by selling overpriced yoga pants to women willing and able to pay for this luxury,” one X user posted.
“WHY are you pushing an anti-capitalist Marxist workshop when you ONLY exist because of capitalism?,” another wrote.
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