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Study Reveals YouTube Earned Nearly $1 Billion In Ad Revenue From Users Under Age 12

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Social media companies earned about $11 billion in ad revenue from U.S. minors in 2022, highlighting their substantial profits from young users.

The study emphasized the necessity for increased transparency and regulation to safeguard children’s mental health.

“Although social media platforms may claim that they can self-regulate their practices to reduce the harms to young people, they have yet to do so, and our study suggests they have overwhelming financial incentives to continue to delay taking meaningful steps to protect children,” said author of the study Bryn Austin. (Trending: Could Taylor Swift Save Biden In 2024?)

It revealed that platforms like YouTube, Instagram, and Snapchat obtained significant ad revenue from youth.

“YouTube led in revenue derived from users aged 12 and younger at $959 million, the study estimated, followed by Instagram at $801 million and Facebook at $137 million. Instagram led in ad revenue gained from teen users aged 13-17 at $4 billion, followed by TikTok at $2 billion and YouTube at $1.2 billion,” the report noted.

Concerns were raised about the extensive data collection for targeted ads and the lack of sufficient accountability from regulatory agencies.

“Our finding that social media platforms generate substantial advertising revenue from youth highlights the need for greater data transparency as well as public health interventions and government regulations,” said author Amanda Raffoul.

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