The Buffalo Bills vs. Los Angeles Chargers game will be the first NFL game exclusively streamed on Peacock, with the fourth quarter being commercial-free.
NBC Universal announced a 40% reduction in standard ad time, allowing for more game-related content.
NBC aims to make the game unique and distinct from a regular broadcast, with limited stoppages and additional time for storytelling. (Trending: Prominent LGBTQ Activist Arrested Over Disturbing Charges)
Saturday night's @peacock exclusive @BuffaloBills @chargers game will be COMMERCIAL FREE in the fourth quarter with 40% fewer ads overall and roughly 12 extra minutes of game-related content. https://t.co/uYL0NRRU2n
— NBC Sports PR (@NBCSportsPR) December 21, 2023
Rob Hyland, the coordinating producer for NBC’s “Sunday Night Football,” said, “The limited stoppages are exciting for me as someone that wants to tell the story of the game and have the time to do it.”
“We are proud to work with our partners at the NFL to present this first-of-its kind experience,” wrote NBC Sports President Rick Cordella in a press release.
The game’s unique format is a collaboration with the NFL, and NBC hopes for a strong audience, given the lead-in from a preceding matchup on NBC.
The game will also be broadcast on NBC affiliates in the two team markets, similar to Amazon Prime Video’s approach.
NBC hasn’t set specific ratings predictions but noted the success of “Thursday Night Football” on Amazon, with a 26% increase in viewership compared to last year.