“Yellowstone” creator Taylor Sheridan’s Bosque Ranch filed a lawsuit against Cole Hauser’s coffee company Free Rein, alleging trademark infringement, unfair competition, and false advertising.
The dispute arose from Free Rein’s use of a brand mark similar to Bosque Ranch’s registered trademark, which was created in collaboration with Community Coffee.
The lawsuit seeks a trial by jury and requests to permanently enjoin Free Rein from using the mark, along with compensatory damages and other relief. (Trending: Biden Bank Records Reveal Another Massive Bombshell)
The lawsuit alleged that Free Rein uses “a brand mark strikingly similar to Bosque Ranch’s registered trademark, potentially misleading consumers.”
“A little over three months after Sheridan announced Bosque Ranch Craft Coffee, another Yellowstone star, Cole Hauser, launched Defendant Free Rein and began selling “Free Rein” coffee, ‘Born from the cowboy tradition,’” the documents stated.
The lawsuit continued, “Neither Hauser nor the Defendants asked or received permission or authorization of Sheridan or Bosque Ranch to use a mark confusingly similar to the BR Brand for virtually identical goods.”
The legal action centers on the alleged unauthorized use of a confusingly similar mark for coffee products associated with the cowboy lifestyle.
“I’ve been around cowboys all my life, having grown up on a ranch in Oregon; now working alongside cowboys on ‘Yellowstone,’” said Hauser.
“Whether it’s the hardworking wranglers on or off set, they’re the first to rise, and one thing’s for sure, they have a cup of coffee in their hands before the break of dawn,” he continued.
“I’m also always on the road, and so you can imagine I get to try out a lot of new coffee around the country and the world,” he confessed.
“So when my [business] partner Karl sent me a bag of coffee from a family-owned roastery in San Angelo, Texas — cowboy country — I was hooked,” recalled the actor.