Peyton Manning and Emmitt Smith, two beloved NFL legends, were featured in a Bud Light ad, but the response was overwhelmingly negative, with many former fans expressing anger and refusing to drink the beer.
This backlash is part of a broader public relations battle that Bud Light has been fighting since a controversial partnership with a transgender influencer in April.
Despite high-profile endorsements, it’s unclear if the company’s efforts are working, as public sentiment remains negative and fans are reluctant to associate themselves with the brand. (Trending: Olympic Gold Medalist Sentenced For Jan 6)
Ordering a round of Bud Light’s never looked easier to enjoy, thanks to Peyton Manning & Emmitt Smith
And now, when you post on social with #ScoreASeat & #Sweepstakes, that same Bud Light could send you to Super Bowl LVIII. Learn more here: https://t.co/U5p2ljj3Xj pic.twitter.com/a2VaNekpy8
— Bud Light (@budlight) December 1, 2023
Anheuser-Busch announced a large endorsement deal with Trump supporter Dana White’s UFC.
White has brazenly defended his relationship with the company and alignment with their values, but it has not convinced everyone to come back to the brand.
“Still not drinking,” one X user posted.
Still not drinking
— Westcoastnats4 (@westcoastnats4) December 1, 2023
Bud Light responded, “When you change your mind, we’ll have a cold one ready for you.”
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