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Disney CEO Bob Iger Reveals His ‘No. 1 Priority’ During Annual Summit

via New York Times Events on Youtube
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Disney CEO Bob Iger’s top priority is to improve upon the creative engine at Marvel Studios, which has seen a major decline in the quality of films and box office misses.

He acknowledged that the company has made too many sequels and attributed the diminished quality to a lack of executive supervision.

Disney has taken major financial losses in 2023, and many critics have pointed to the company’s embrace of woke agendas over quality filmmaking as the root of the issue, ultimately leading to a substantial drop in support from previous Disney fans.

Iger also discussed the shift in audience expectations towards streaming platforms and his plans to step down from Disney once again in 2026. (Trending: Donald Trump Confronts Bud Light CEO)

“Quality needs attention to deliver quality, it doesn’t happen by accident,” Iger said.

“And quantity, in our case, diluted quality — and Marvel has suffered greatly from that.”

“I would say right now my number one priority is to help the studio turn around creatively,” he added.

“Often, the story is not as strong as the original story, that can be a problem, but it just has to have a reason, you have to have a reason to make it beyond commerce,” Iger said.

“There has to be an artistic reason to make it, and we’ve made too many.”

“‘The Marvels’ was shot during Covid, there wasn’t as much supervision on the set, so to speak, where we have executives there, really looking over what’s being done day after day after day,” Iger said.

“I think we’ve conditioned the audience to expect that these films will be on streaming platforms relatively quickly and that the experience of accessing them and watching them in the home is better than it ever was,” Iger said.

“One, easier to access in terms of the technology and two, just the visuals — better sets in your living room than before — and a bargain when you think about it.”

“I was disappointed in what I was seeing in the transition period and while I was out,” Iger said of Bob Chapek’s leadership.

“I worked hard to build the company into what it was over that long period of time. I was proud of those accomplishments,” he said.

“It hurts when something that you’ve put your heart and soul into and care about so much is going through a difficult time.”

“Yeah, I’m definitely going to step down,” Iger said of 2026.

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