Aitana is the first Spanish model created by artificial intelligence for The Clueless agency, earning up to €10,000 monthly.
The agency created Aitana to avoid model tantrums and make a better living.
Aitana has 144,000 Instagram followers and is described as a gamer, fitness, and cosplay lover. (Trending: Donald Trump Confronts Bud Light CEO.)
A Spanish agency became so sick of models and influencers that they created their own with AI—and she's raking in up to $11,000 a month. https://t.co/FXa16rTGX8
— FORTUNE (@FortuneMagazine) November 26, 2023
“We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing,” said the agency’s founder Rubén Cruz.
The agency also created another model named Maia.
However, concerns have been raised about the unrealistic perfection and highly sexualized image of the AI models.
Spanish AI-Powered Model Aitana Has Taken Internet By Storm
Watch: https://t.co/ayptQXC9WU | #AI #AIModel #AitanaLopez #SpanishAIModel #technews pic.twitter.com/UhhZQmzWWm
— Business Today (@business_today) November 27, 2023
“If we don’t follow this aesthetic, brands won’t be interested,” wrote the company in response.
“To change this system, you have to change the vision of the brands,” they continued.
Adding, “The world in general is sexualized.”
AI technology has also been used to target victims and create unauthorized likenesses of celebrities.
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