Target has appointed Erik Thompson, known as the “Gay Cruella” on Instagram, as their new LGBTQIA+ multicultural merchandising strategy and Pride businesses leader.
Despite previous difficulties and backlash, including backtracking on their “pride” collection, Target seems committed to promoting LGBTQIA+ representation.
Thompson, in his new role, aims to cater to all guests and rewrite the narrative of consumer packaged goods retail industries. (Trending: US Troops Deliver Devastating Blow to Biden)
Remember when @Target sold tucking swimwear for kids and their sales dropped, stock plunged, and they were sued by shareholders?
Apparently they didn’t learn their lesson cuz they just hired an LGBTQ activist to lead their “LGBTQIA+ multicultural merchandising strategy and pride… pic.twitter.com/wDZW7hshKi
— Libs of TikTok (@libsoftiktok) November 15, 2023
“Time to whip out the Glitter & Hellfire flamethrowers and rip that old world to shreds darlings,” he posted.
“Let’s flip that script and rewrite that narrative. This time for ~ALL Guests, ALL Humans & ALL Hearts.”
The move has sparked controversy and negative reactions, particularly in light of the upcoming holiday season.
'DOUBLING DOWN': Although Target faced Pride Month merchandise boycotts, a lawsuit, and a 10% decline in its stock following this year’s controversial collection, the retailer promoted Erik Thompson to Senior LGBTQ+ Strategist, according to reports. MORE: https://t.co/T3C9MA3cQI pic.twitter.com/TGlu5osnBN
— NEWSMAX (@NEWSMAX) November 16, 2023
Target sells Pride flag-bearing nutcracker figurines and other pro-LGBT Christmas items https://t.co/OtF742m8Bm
— TheBlaze (@theblaze) November 17, 2023
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