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Target Hires ‘Pride Strategist’ Who Vows To ‘Make Trouble’

via NBC News

Target has appointed Erik Thompson, known as the “Gay Cruella” on Instagram, as their new LGBTQIA+ multicultural merchandising strategy and Pride businesses leader.

Despite previous difficulties and backlash, including backtracking on their “pride” collection, Target seems committed to promoting LGBTQIA+ representation.

Thompson, in his new role, aims to cater to all guests and rewrite the narrative of consumer packaged goods retail industries. (Trending: US Troops Deliver Devastating Blow to Biden)

“Time to whip out the Glitter & Hellfire flamethrowers and rip that old world to shreds darlings,” he posted.

“Let’s flip that script and rewrite that narrative. This time for ~ALL Guests, ALL Humans & ALL Hearts.”

The move has sparked controversy and negative reactions, particularly in light of the upcoming holiday season.

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