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Opinion

Golden Globes Return to CBS After 42 Years. Will You Watch?

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The Golden Globes are returning to CBS after 42 years, following a banishment due to a scandal involving members of the Hollywood Foreign Press Association being flown to Las Vegas by actress Pia Zadora’s husband.

The show’s return to CBS, likely secured with little money, is seen as a move to boost ratings, especially as it will air following an NFL game.

However, questions remain about the show’s credibility after years of scandal regarding diversity and financial transparency.

The broadcast is scheduled for January 7th.

“Live entertainment and sports have, and will always be, a hallmark of CBS, and the Globes adds an exciting new dimension to our first quarter schedule this year,” said George Cheeks, President & Chief Executive Officer of CBS.

“The January timing also provides the added benefit of yet another signature platform to promote the return of CBS’ new primetime schedule in February.”

“We’re so proud to bring the Golden Globes to CBS to celebrate 81 years of award show history,” said Jay Penske, CEO, Chairman and Founder of Deadline parent Penske Media and owner of Dick Clark Productions.

“CBS has demonstrated an impressive 30-year commitment to the Grammys and been instrumental to their long-term success. In CBS we found an ideal partner who understands the value of live entertainment programming and whose multi-platform distribution model is reflective of how global audiences choose to consume content today.”

“In an age when audiences are viewing content on their own schedules, we are delighted to bring the Golden Globes to viewers globally through CBS’ robust platforms,” said Helen Hoehne, President, Golden Globes.

“Audiences will have the ability to enjoy our show live and on demand. We cannot wait to reveal the magic of what will be our most unforgettable show yet.”

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