Connect with us

Hi, what are you looking for?


Anti-American Beer Giant Continues To Spiral Down

via Pixabay License

The chief marketing officer of Anheuser-Busch InBev, Benoit Garbe, is officially resigning following a significant drop in sales and the aftermath of the Dylan Mulvaney marketing crisis.

The company reported a more than 13.5 percent decline in third-quarter revenue in their United States sales.

Anheuser-Busch stated that Garbe “will be resigning at the end of the year in order to embark on a new chapter in his career.” (Trending: Jury Reaches Verdict In Paul Pelosi Hammer Case)

After Garbe’s resignation, the U.S. chief commercial officer, Kyle Norrington, will take over as head of the marketing department.

Anheuser-Busch InBev reported a significant 13.5% decline in U.S. revenue in the third quarter, largely due to the struggling sales of its Bud Light brand.

The decline in sales began after a controversial partnership with transgender activist Dylan Mulvaney, which sparked a boycott and negative consumer sentiment.

The company also experienced a 17.1% decline in North American sales volume during the same period. (Trending: Chilling Video of Muslim Mob Yelling ‘Allahu Akbar’ In Hunt For Jews)

“Anheuser-Busch InBev on Tuesday reported a staggering 13.5% decline in U.S. revenue in the third quarter as the company’s Bud Light brand continues to suffer in the country after a controversial partnership with transgender activist Dylan Mulvaney in the spring,” the report found.

“Sales of Bud Light began to tumble in the U.S. in April, not long after the brand created and sent custom beer cans to Mulvaney to mark her ‘365 days of girlhood.’ That move and comments from Bud Light’s marketing vice president at the time sparked calls for beer drinkers to shun the brand, and the boycott took hold,” the report added.

Bud Light lost its title as the best-selling beer in the U.S. to Modelo Especial, owned by Constellation Brands, in the previous quarter.

Most Popular:

Trump Rips ‘Smirking’ NY AG James After Court Appearance

Fani Willis Seeks Protective Order Following Leaked Video In Trump Case

Judge Sides With Trump In Crucial Ruling For 2024

You May Also Like


Charting the Course: Understanding Congressional and Legislative Maps. Federal judge’s ruling A federal judge upheld Georgia’s new GOP-drawn congressional and legislative maps, despite objections...


Prominent Atlantic City Democratic operative Craig Callaway has been charged with orchestrating a mail-in ballot scheme to sway elections. The U.S. Attorney’s Office in...


The 2024 Presidential Showdown: Biden vs. Trump Redux Historic NBC Poll An NBC Poll has indicated that former President Donald Trump is leading President...


Republican agenda dealt major blow by federal court. Overturned injunction The United States Court of Appeals for the Seventh Circuit overturned an injunction against...


Understanding Food Contamination and Product Recalls in the US Multiple federal agencies Multiple federal agencies have issued a warning about potentially contaminated charcuterie meat...


Karine Jean-Pierre continues to struggle during White House Press briefings. Weak answers Democrat lawmaker Jared Moskowitz of Florida condemned White House Press Secretary Karine...


Nancy Mace: Trailblazer, Veteran, and Rising Political Star Significant staff turnover Republican Rep. Nancy Mace has experienced significant staff turnover, with her entire Capitol...